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Privacy Policy

Last updated May 25, 2026

1. Scope

This Privacy Policy describes how VoiceCraft Inc. (“VoiceCraft,” “we,” “us,” or “our”) collects, uses, and discloses personal data through our website and when you create an account with us.

When VoiceCraft acts as a data processor on behalf of a business customer (for example, when a caller speaks with that business's AI receptionist), the business is the data controller for the caller's personal data. In that role, this Privacy Policy does not govern how the business collects or uses caller data. Please refer to the relevant business's privacy policy. VoiceCraft's processing obligations to its business customers are set out in our Data Processing Addendum at /dpa.

2. Information We Collect

We collect the following categories of information:

Account Information

Name, email address, and password. Passwords are stored using a one-way hashing function. We never store your password in plain text.

Authentication Metadata

IP address, user agent string, device information, and geolocation derived from IP are captured on authentication events including signup, login, logout, password reset, and OAuth connection. This data is retained for compliance and fraud detection.

Business Information

Business name, operating hours, services offered, agent configuration, greeting preferences, tone settings, escalation rules, and transfer phone number that you provide when setting up your AI voice agent.

Call Data

Caller phone numbers, call duration, call outcome, call transcripts, and AI-generated call summaries.

Appointment Data

Client names, phone numbers, scheduled appointment times, and the type of service booked.

Contact Data

Phone numbers, names, email addresses, and any notes added to contacts. We also track call frequency and last contact date to help you manage client relationships.

Message Data

SMS message content sent on behalf of businesses to their customers, as well as WhatsApp message content and conversation history.

Voice-Commerce Order Data

Order items, quantities, totals, customer-provided contact details, and order status transitions when the voice-commerce feature is enabled.

Form Submission Data

Responses submitted through forms you create and publish via VoiceCraft, including any fields you define.

Knowledge Documents

Files you upload to the knowledge base are stored in Cloudflare R2. Files are subject to plan-level storage quotas.

Builder Data

Conversations you have with the AI builder tool when setting up or configuring your voice agent.

Technical Data

IP address, browser type, and device information collected automatically when you use our website.

3. How We Use Personal Data

We use your information to:

  • Operate and deliver the VoiceCraft service
  • Power your AI voice agent to handle calls and book appointments
  • Process and route phone calls and messages
  • Send SMS and WhatsApp messages on your behalf to customers who have consented to receive them
  • Accept and relay voice-commerce orders to your connected POS system
  • Sync appointments with your connected calendar
  • Generate call summaries and contact stories using AI
  • Detect knowledge gaps and cluster similar caller questions to improve your agent's knowledge base
  • Send transactional emails such as account verification and password resets
  • Improve and maintain the security of our service
  • Comply with legal obligations

4. AI and Automated Processing

VoiceCraft does not use Customer Content to train, retrain, or fine-tune any AI or machine-learning models. We require the same commitment from our AI sub-processors, including Anthropic, Google, and OpenAI. Customer Content includes call recordings, transcripts, builder conversations, message bodies, and any business configuration you provide.

VoiceCraft uses artificial intelligence to power voice agents, process conversations, and generate agent configurations. Your business information and call conversations are processed by third-party AI providers to deliver these features. Your information is used solely to provide the service to you.

AI-generated responses and configurations may not always be accurate. You are responsible for reviewing your agent's setup before deploying it to handle live calls.

Business Configuration in AI Prompts

Each call's system prompt sent to the voice agent's language model includes: the business name, agent name, services offered, operating hours, timezone, escalation rules, and the transfer phone number if configured. This context is required for the AI to respond accurately on behalf of the business.

VoiceCraft does not include caller PII in system prompts beyond what the caller voluntarily disclosed during the same call session.

Voice Calls and Recording

Inbound calls to your VoiceCraft phone number are handled by an AI voice agent. Call audio is processed in real-time for speech recognition and response generation. Callers interact with an AI assistant, not a human.

You are responsible for complying with applicable call recording and consent laws in your jurisdiction. Some US states require the consent of all parties to a call before it may be recorded or monitored.

5. SMS Messaging

VoiceCraft sends automated SMS messages on behalf of businesses to their customers. This section explains how phone numbers are collected, how consent is obtained, and how mobile numbers are handled.

Consent

SMS messages are sent only to customers who have provided explicit verbal consent during an inbound phone call handled by a VoiceCraft AI agent. After completing a booking or fulfilling a customer request, the AI agent asks: “Can I send that to your phone by text message? You'll receive appointment-related messages. Message and data rates may apply. Reply STOP to unsubscribe.” No SMS is sent unless the customer verbally confirms. The complete consent process, including the exact script and technical safeguards, is documented at /sms-consent.

Phone Number Collection for SMS

The mobile phone number used to deliver SMS is the same number the customer used to place the inbound call, captured via caller ID. We do not send SMS to any number other than the originating caller's number without that caller's explicit consent.

No Third-Party Sharing for Marketing

Mobile phone numbers collected for SMS purposes are not sold, rented, leased, or shared with any third party for marketing, advertising, or any purpose other than delivering the messages the customer consented to receive. Phone numbers are transmitted to Twilio solely as a delivery mechanism. Twilio acts as a service provider, not as a co-marketer or data broker.

Message Frequency

Message frequency varies. Customers typically receive 1 to 4 messages per appointment cycle (booking confirmation, reminder, and any information they requested during the call). Message and data rates may apply.

Opt-Out

Customers may opt out of SMS messages at any time by replying STOPto any message. After opting out, no further SMS messages will be sent from that business's number. Customers may re-subscribe at any time by replying START or YES.

6. WhatsApp Messaging

VoiceCraft supports WhatsApp Business messaging for appointment reminders, booking confirmations, order updates, and replies to customer-initiated conversations.

Consent

WhatsApp messaging is inherently opt-in. Either the customer initiates the conversation directly, or the business contacts them within the 24-hour session window or via a pre-approved Meta message template after obtaining explicit prior consent. VoiceCraft does not send WhatsApp messages to numbers that have not engaged with the business or provided consent.

Opt-Out

Customers may reply STOP at any time. The platform stops sending further messages from that business once an opt-out is received.

Message Templates

Messages sent outside the 24-hour session window use Meta-approved message templates (UTILITY category) for appointment reminders, booking confirmations, and order updates.

Business Solution Provider

WhatsApp messages are routed through Twilio as the Business Solution Provider. Each customer business is onboarded with its own WhatsApp Business Account via Meta Embedded Signup. VoiceCraft does not share WhatsApp Business Accounts across customers.

No Third-Party Sharing for Marketing

WhatsApp phone numbers are not sold, rented, or shared with any third party for marketing purposes.

7. Sub-Processors

We share personal data with carefully selected third-party service providers (sub-processors) that help us deliver the service. These providers act on our instructions and are bound by written contracts with appropriate security and confidentiality safeguards.

Categories of sub-processors include:

  • AI and language model providers (call transcription, summarization, voice agent intelligence)
  • Telephony providers (voice call routing, SMS delivery, WhatsApp messaging)
  • Cloud infrastructure (compute, database, storage)
  • Voice synthesis and speech-to-text providers
  • Payment processing
  • Email delivery
  • OAuth-based integrations (calendar, CRM, point-of-sale) when connected by you

A complete, current list of our sub-processors, including the data they process and their location, is available at /subprocessors. We provide at least 30 days advance notice of new sub-processors via email to organization owners.

VoiceCraft does not, and contractually requires sub-processors not to, train AI or machine-learning models on Customer Content.

8. Security and Retention

We maintain appropriate physical, technical, and administrative measures designed to protect personal data from unauthorized access, use, disclosure, alteration, or destruction. These include encryption of data in transit and at rest, access controls based on the principle of least privilege, multi-tenant isolation at the application layer, signed-URL access to stored recordings, audit logging of sensitive operations, and webhook signature verification for all inbound integrations.

Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. While we apply industry-standard controls, we cannot guarantee absolute security. For a more detailed overview of our security architecture, see /security.

We retain your personal data only for as long as reasonably necessary to provide the service and fulfill the purposes set out in this Privacy Policy. We may retain it longer where required for legal, tax, or accounting purposes; fraud prevention or dispute resolution; security investigations; or to enforce our agreements.

For details on specific retention windows for call recordings, transcripts, and other product-specific data, see our Data Processing Addendum at /dpa or contact privacy@voicescraft.app.

You may request deletion of your data at any time (see Your Rights and Choices).

9. Cookies

We use a small number of cookies and similar technologies required to operate the service: a session token for authentication, brief OAuth state cookies during third-party connection flows, and two preference cookies for UI state and timezone display. We do not use advertising cookies, analytics cookies, tracking pixels, or session replay tools.

For the complete cookie inventory, your choices, and our position on cookie consent banners, see our Cookie Policy.

10. Your Rights and Choices

You have the right to:

  • Access: Request a copy of the personal data we hold about you
  • Correction: Request correction of inaccurate data
  • Deletion: Request deletion of your data and account
  • Export: Request a portable copy of your data

Contact us at privacy@voicescraft.app to exercise these rights. We will respond within 30 days.

11. California Residents (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act:

  • Right to know: You may request the categories and specific pieces of personal information we have collected about you.
  • Right to delete: You may request deletion of your personal information.
  • Right to opt-out: We do not sell or share your personal information for cross-context behavioral advertising.
  • Non-discrimination: We will not discriminate against you for exercising your privacy rights.

To exercise these rights, contact us at privacy@voicescraft.app.

12. Children's Privacy

VoiceCraft is a business tool and is not directed at individuals under 18. We do not knowingly collect personal information from children.

13. International Users

VoiceCraft is operated from the United States. Your data is processed and stored in the United States. By using the service, you consent to the transfer and processing of your data in the United States.

14. Changes to This Policy

We may update this policy from time to time. Material changes will be communicated via email to your registered address.

The “Last updated” date at the top of this page will reflect the most recent revision. Continued use of the service after changes constitutes acceptance.

15. Contact Us

For privacy questions or to exercise your rights, contact us at:

privacy@voicescraft.app